Target Audience Research

Research for existing media; Magazine 1

The first magazine for analysis is 'XXL Magazine'. This is a Hip Hop Magazine.

The Magazine uses a direct address to attract the readers attention towards the magazine. The front cover it has the celebrity rapper Young Jeezy. Having this celebrity on the front cover it is highly effective because it catches the attention of the reader, as rapper Young Jeezy has been in some problems in previous years, about his life and his music.

The magazine uses sell lines quite well and very effectively as well, as the sell lines relate to the direct address, and readers thoughts and opinions about celebrities. As Young Jeezy has had his problems with the police or even other rap artists, the sell line 'Young Jeezy, Still Trap, or Die', attracts the readers attention to the magazine as they want to know whats happening with this artist.

The magazine also uses buzzwords to attract the attention of the readers. As the text is white on a black and blue background. This creates a lot of contrast drawing attention to the words, making them catch the readers eyes. The buzzwords are usually the name of the artists which are featured in the magazine. The buzzwords also carry on with the theme.

The magazine has its own slogan which is 'Hip-Hop on a Higher Level', this slogan makes the reader think and maybe even believe that this magazine portrays Hip-Hop music to a greater level which no other magazine would, and be better then other magazines.

The magazine uses colours well to catch the audience/readers attention to the magazine. The background of the cover to the magazine is black with a light shinning affect; with having this as the background colour, now most colours will go and will create a lot of contrast and cause and immediate affect by attracting the readers attention also drawing more attention to the magazine making it stand out from others. The magazine sticks to a consistent theme; using black, grey, white colours. This gives the magazine a plain and simple look which gives us the impression and effect that it is a serious looking magazine.

The magazine uses some controversery, and successful celebrities on the front of the magazine to catch the attention of the reader. The layout reflects the magazine and target audience as a Hip-Hop Fan magazine. The front cover basically consists of celebrities; who are Hip-Hop artists. The buzzwords are layed out upon the magazine to fill in spaces on the front cover, also to further catch attention of Hip-Hop fans; as the buzzwords are again about Hip-Hop artists.

double page spread ideas

Possible ideas for my double page spread:

• Interview of the Artist
• Top 10 Music Out Now
• Celebrity Gossip
• New Album Releases
• New Clothing Lines