This magazine is called the source, it is targeted/aimed at people who enjoy listening to rap/hip hop music this is shown by the colour and the size of fonts used. Also the language used helps us understand that it is targeted at these people due to the language being informal. The mode of the address targeted at the younger generation becasue this will catch the eye of young people who enjoy listening to music. Having famous rap and hip hop artist such as The Game has an affect because he is very popular with the younger generation and if a message is sent out by him alot of the youth will listen. Also having famous rap singers names going down the side such as twista, lil mama etc has an affect because it makes the reader want to red on more about these great stars.
Sell lines used to attract the reader are 'suicide is not and option' this has a great affect because it makes the reader want to read on more about this and find what this is about and what the great hip hop artist 'The Game' has to say about this. Also rap artist Game has been in many situations were family or friends have died or killed themselves and this makes the readers want to read on more.The magazines uses buzzwords. The buzzwords used in the magazine are: ³

UNDER NEW OWNERSHIP´ the buzz word is in capitals and in red. This is to

catch the readers attention, and make them aware of the new ownership.

The magazines slogan is: ³The Bible of Hip-Hop Music´ this portrays the

magazine¶s content that of holiness, compared to it¶s rival magazines.

The magazine uses the colour red on the front cover of it¶s magazine to catch

the readers attention. The colour also relates to the main image. As red also

associated with blood. Both the gang; which the Game is also known to be

affiliated with, and also of actual blood; as the Game is holding a gun to his

head. The magazine sticks to a consistent theme; using reds, blacks, silvers

and whites. This presents the magazine look plain and simple; giving the

effect of a serious looking magazine.

The magazine uses controversy, and successful celebrities on the front of the

magazine to catch the attention of the reader.

The layout reflects the magazine and target audience as a Hip-Hop Fan

magazine. The front cover consists of the image of a celebrity; who is a Hip-

Hop artists. The buzzwords are laid out upon the magazine to fill white space,

and further attract the attention of Hip-Hop fans; as the buzzwords are again

about Hip-Hop artists.